Conversion-focused digital studio
Making a business discoverable and trusted, by both humans and algorithms.
Select clients
Virgin StartUp · KLC Consulting · Edge Connect · Elevate · Goldfish Agency
What i do
Websites, UX and brand for B2B services and teams, built on evidence, refined on results. Three ways to work together, in order or on their own: a diagnosis, a fix or build, or ongoing as you grow.
01
Visibility & Conversion Audit
£850 Fixed · 10 working Days
Your site, search data and content, reviewed against your own analytics - plus a check of what AI tools currently say about you. You get a prioritised 90-day plan.
Conversion & UX review · Analytics & search data · Heatmap & session analysis · AI answer check · Accessibility screen · 90-day roadmap
02
Fix & Build
Scoped per project · 1 to 4 weeks
From priority fixes to a full rebuild, designed around how your customers decide and measured from launch. Then I set your team up with brand rules and templates in the tools they already use, so everything they make stays on brand.
Priority fixes · Website design & build · UX/UI design · Brand & identity · Marketing assets · Brand rules & templates
03
Refine & Grow
Monthly retainer · minimum 3 months
Launch is the start of the data, not the end of the work. Each month you get a report on your live numbers and one prioritised improvement shipped. Whether I built the site or not.
Monthly report · Conversion review · Search & AI answer check · Content review · Site care & management · Ongoing creative direction
Select Projects
Virgin StartUp
Empowering entrepreneurs by restructuring the startup loan application journey around how founders actually decide
Design system
Website Design
UI UX Design
KLC Consulting
Brand and site for one of the few music-industry specialist accountants in a field of 40,000
Website Design
Brand Identity
Edge Connect
Market-entry UX and website for a fintech launching and selling to engineers
UX Strategy
Website Design
Elevate
Four-year creative partnership, built and evolved across multiple growth phases
Website Design
Brand Strategy
Ongoing Partnership
About
A decade of creative experience.
J Sinclair Studio is the independent web, UX and brand practice of Joshua Sinclair. A decade of design for growth-stage companies, from Virgin StartUp and fintech market entries to multi-year retained partnerships. I started out in sales and business development, then co-founded and ran an independent record label for ten years, including its online store. So I read a checkout and a campaign as an operator, not just as a designer.
Testimonials
Ongoing partnerships, and systems still running years later.
"Josh led the strategic redesign of the Virgin StartUp website - focused on user experience, conversion, and meeting Virgin's iconic brand standards. He built the system that became the foundation for ongoing development. Quick, considered, and clear thinking. We've continued working with him on client projects since, which says most of it."
Joe Kenyon
Goldfish Agency / Virgin StartUp