Brand Strategist & Creative Partner
Helping founders and growth-stage businesses find what makes them different, why it matters, and how to communicate it.
In a COMPLEX world where anyone can make anything,
strategic clarity is everything:
the challenge and the solution.
CAPABILITIES
Research and data first. Strategy second. Design third.
Cultural judgment, strategic decisions, creative direction - all mine.
01
Research
& Strategy
Every engagement starts with understanding. Market, audience, competitors, cultural context. The strategic foundation all creative decision builds on.
Strategic audit · Cultural research · Competitive intelligence · Brand positioning · Audience insight · STRATEGIC Roadmap
02
Brand
& Digital
Strategy made visible. Identity that differentiates you, design that communicates it, websites built for clarity and conversion.
Visual identity · Website design & build · Verbal identity · Content direction · UX strategy
03
Growth & Ongoing Support
Launch is the beginning. The work continues as the brand and digital presence evolves with the business.
Quarterly strategic reviews · Brand guardianship · Content & editorial strategy · SEO & digital visibility · Digital presence guidance
Select Projects
KLC Consulting
Crafting a modern aesthetic for a music finance specialist
Brand Strategy
Website Design
Visual Identity
Virgin StartUp
Empowering entrepreneurs by simplifying start up loans
UX Strategy
Website Design
Edge Connect
Strategic web design and UX for a fintech infrastructure launch
UX Strategy
Website Design
Elevate
Multi-year brand and digital partnership across multiple growth phases
Brand Strategy
Website Design
Ongoing Partnership
About
A decade of strategic creative experience
J Sinclair Studio, the independent brand strategy and digital design practice of Joshua Sinclair. Working with world icons like Virgin to growth-stage ventures finding their difference and cultural edge.
Testimonials
What my clients say
Long-term partnerships, strategic creative work, and the kind of relationships that grow over years.
"Josh joined the Goldfish team to lead the strategic redesign of the Virgin StartUp website - focused on user experience, conversion, and meeting Virgin's brand standards. He shaped the design strategy, built the system that became the foundation for ongoing site development, and delivered work the Virgin team were genuinely satisfied with. Quick, considered, and clear in his thinking - he's the kind of strategic creative partner who makes a complex project feel manageable."
Joe Kenyon
Goldfish Agency / Virgin StartUp