Strategic brand & digital design
for growing companies ready to stand out and convert.

What I Do

I look for clarity in a time of complexity, building brands and digital experiences that cut through and perform.

Strategic Brand Development

Visual identity and brand systems that articulate what makes you different at every touchpoint.

Brand discovery

Visual identity

Guidelines & systems

Verbal identity

Digital Strategy & Development

Strategically designed websites and digital experiences for clarity and conversion.

UX strategy

Website development

Website design

Conversion optimisation

Select Projects

Virgin StartUp

Empowering entrepreneurs by simplifying start up loans

UX Strategy

Website Design

Edge Connect (Coming Soon)

Streamlined complex trading infrastructure through strategic UX

UX Strategy

Website Design

Elevate

Building a brand that sells growth

Brand Strategy

Website Design

Dama Dama

Transforming a record label into a creative hub & lifestyle brand

Brand Strategy

Website Design

We Go Festival (Coming Soon)

Building a festival brand & platform from strategic opportunity

Brand Strategy

Digital Design

About me

I'm Joshua Sinclair, a strategic brand & digital designer.

London-born, UK-based, working globally. 10+ years building brands and digital experiences, from world icons like Virgin to growth-stage ventures.

Curious by nature and entrepreneurially minded - I keep one foot in emerging technology, the other in creativity and craft.

London-born, UK-based, working globally. 10+ years building brands and digital experiences, from world icons like Virgin to growth-stage ventures.

Curious by nature and entrepreneurially minded - I keep one foot in emerging technology, the other in creativity and craft.

More about how I work

More about how I work

More about how I work

Testimonials

What my clients say.

  • “Josh joined the Goldfish team to redesign the Virgin (StartUp) website from the ground up, with a strong focus on user experience and conversion optimisation to meet Virgin’s high commercial and brand standards. As the lead on UI UX design, Josh played a crucial role in developing and implementing an effective design system, wireframes, providing invaluable support to the design team. His work was consistently quick, effective, and of a high standard, with clear communication that made collaboration seamless. The team at Virgin were extremely satisfied with the final product, and the design system Josh established has provided a solid foundation for ongoing site development.”

    Joe Kenyon

    Virgin / Goldfish (Agency)

  • "Joshua has been an invaluable long-term creative consultant across multiple areas of our business for several years. Most recently, he played a pivotal role in shaping Elevate’s brand identity and website, delivering a bold, cohesive design that deeply resonated with our market and objectives. His expertise seamlessly extended to our ongoing growth strategy and marketing, significantly boosting customer engagement and strengthening our market presence. Professional, communicative, and consistently reliable even under tight deadlines, Joshua delivers exceptional results."

    Matt Markwort

    Elevate

  • "Joshua brought our vision for Cheyney’s to life with a bold, vibrant brand identity that we feel really sets us apart from traditional sustainable farming brands. His work on creative strategy, the rustic minimalist inspired marketing assets and the website have all really strengthened our positioning in the area and customer engagement. Professional, insightful, and highly collaborative, Joshua is an absolute pleasure to work with."

    Max Dudley

    Cheyney's