Studio
J Sinclair Studio is the independent web, UX and brand design practice of Joshua Sinclair.
A decade of strategic creative work helping growth-stage companies stand out and convert. Partnerships across Virgin StartUp, multi-year retainers with growing ventures, marketing agencies and businesses in music, fintech, sustainability amongst others.
I started out working in sales and business development, and i'm also a co-founder of an e-commerce brand for the last decade - so I read a checkout and a conversion rate the way a business operator does, not just as a designer.
Working globally from the UK, direct with founders, startups, marketing leads, and white-labeling with agencies who need senior web, UX and brand capacity.
APPROACH
Blending my expertise with technology, I work across a four stage process built as one system. Each layer informs the next.
I value direct, regular communication through every project. The decisions, the direction and the storytelling are always mine. My judgement then guides a stack of modern tools and AI to accelerate the research, production and iteration: GA4, Microsoft Clarity, Google Search Console and Claude.
01
Research
The why - the intelligence layer. Informed decisions start with research across the whole digital experience: behavioural data, funnel analysis, competitive research, customer language and AI search visibility. Every decision downstream traces back to something observed.
02
Direction
The how, strategic thinking and creative direction. Evidence becomes a position: what the business stands for, who it's for, what makes it different, and what's standing in the way of scaling it. These are the decisions everything else is built on.
03
Build
The what - strategy becomes visible. Identity, and a site engineered around how customers decide. Go-to-market assets ready at launch: digital, print, social, point of sale. Measurement wired in before it goes live, so the data is there from day one.
04
Growth
The cycle begins again. This is the compounding layer. I read what live visitors are doing and turn it into prioritised improvements, shipped monthly, with reporting tied to your numbers. The brand, the site, the visibility and the path to a sale all get sharper as the business scales.