KLC Consulting
Brand and site for one of the few music industry specialist accountants in a field of 40,000 firms
Karl Crick has spent thirty years as an accountant to record labels and artists. His brand and website was undoing that reputation in seconds. I built a new identity, and a single-page site to finally match his prestige.
Sector
Financial Services · Music Industry
Services
Brand Strategy
Visual Identity
Website Design
LIVE SITE
Brief
A digital presence working against him.
Karl founded KLC Consulting 30 years ago, and is a long-trusted name among UK labels, artists and music founders. He asked for a new identity and a new site. What he had was actually harming his business: multiple security issues including no site certificate, no UX, and a design untouched for years.
Insight
Prestige and scarcity was the brand, but nobody could see it.
Almost all of Karl's work arrives by referral, so the site is not there to find him clients. It is confirming him to people who already have his name. That’s a truly narrow job. Someone Googles him, forms an impression, decides. The ICAEW directory lists around 40,000 accountancy firms in the UK. Only a handful specialise in music, and Karl was one of that handful but looked like the other 39,990.
Build
A repositioning borrowed from the world his clients live in.
One line to own it: The Music Industry Accountant. Three words doing their work on the first impression. The identity comes from music rather than accountancy. Two-tone deep charcoal-purple against a feather-light blue, contemporary paired type, a subtle grain with textured gritty imagery in lots of space. It reads like a label's design, not a firm’s. Then a single-page minimalist site. Secured, fast, restrained.
A first impression that finally matches three decades of expertise.
Karl can now send his site to a referrer, a label, or someone who has just been handed his name without thinking twice. The reputation was always there. The brand does its share of the work for him now.
Testimonial
"A clean, professional brand and site that finally reflects three decades in music finance. He understood my business, my clients, and what makes my position in the market different. Listened carefully, moved quickly, and delivered work I'm genuinely proud of."
Karl Crick, KLC Consulting