Virgin StartUp

Empowering entrepreneurs by simplifying the startup loan journey

Delivered strategic UX redesign that improved loan application completion rates, enhanced mobile engagement, and enabled faster feature rollouts.

Client

Virgin StartUp

Role

Lead UX Strategist

Services

UX Strategy

Website Design

Conversion Optimisation

Industry

Financial Services

Duration

Full Redesign Cycle

Client

Virgin StartUp, part of the Virgin Group, provides loans, mentorship and resources to UK entrepreneurs. The platform has become essential to thousands of founders during their early business journeys.

Challenge

The original platform suffered from significant UX and conversion issues, particularly within the loan application process, causing high user drop-off rates and confusion. Mobile usability was poor and navigation unclear. The mandate was for me to completely redesign the UX to create an intuitive, accessible digital experience aligned with Virgin's standards and brand.

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Client Testimonial

“Josh joined the Goldfish team to redesign the Virgin (StartUp) website from the ground up, with a strong focus on user experience and conversion optimisation to meet Virgin’s high commercial and brand standards. As the lead on UI UX design, Josh played a crucial role in developing and implementing an effective design system, wireframes, providing invaluable support to the design team. His work was consistently quick, effective, and of a high standard, with clear communication that made collaboration seamless. The team at Virgin were extremely satisfied with the final product, and the design system Josh established has provided a solid foundation for ongoing site development.”

Joe Kenyon, Virgin / Goldfish (Agency)