Edge Connect

Creating the digital presence for a fintech market entry

Delivered the complete digital presence for Edge Connect's company launch - UX strategy, website design, and digital brand foundation positioning them clearly in a crowded infrastructure market.

Client

Edge Connect

Role

Lead UX

Services

UX Strategy

Website Design

Product Thinking

Industry

Financial Technology

Duration

Full project launch cycle

Client

Edge Connect is a new data connectivity infrastructure for financial trading systems, founded by engineers from JPMorgan, Citibank, and BBVA. In an industry where up to 75% of engineering effort goes to integration and change management, they needed to stand apart from established players claiming very similair benefits.

Challenge

Design and build the website for their company launch. Create a digital presence that communicates highly technical capabilities to developer audiences while establishing credibility as a new market entrant - essentially building their digital brand from the ground up.

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