Cheyney's

Building a regenerative farming brand in a modern sustainability aesthetic

Successfully launched Cheyney's with distinctive brand positioning, achieving strong early community engagement and establishing credibility as a voice in regenerative agriculture.

Sector

Regenerative Farming / Sustainability

Services

Brand Strategy

Creative Direction

Website Design

Brief

A regenerative farming venture that didn't want to look like every other eco/sustainability brand

Cheyney's is a regenerative farming venture based in Hertfordshire, using soil-restorative methods that go beyond conventional sustainable agriculture. They wanted a brand identity that reflected their regenerative approach, but didn't look like every other sustainable eco-farming brand. The category was crowded with earthy palettes, hand-drawn typography, and the same visual references. They needed positioning that felt grounded in tradition but contemporary and commercially confident.

Strategic Insight

Authenticity through visual cliché makes no brand authentically distinctive

Cultural research into the sustainability and regenerative farming categories revealed visual saturation. Every brand in the space was using a similar palette of muted greens, browns, and creams, with rustic typography and hand-illustrated marks. Authenticity was being communicated through visual cliché, and as a result, no brand was authentically distinctive. The insight: stand out through bold confidence, not soft authenticity. Cheyney's needed to look like it belonged to its values, not its sector.

Testimonial

"Joshua brought our vision for Cheyney's to life with a bold, vibrant brand identity that we feel really sets us apart from traditional sustainable farming brands. His work on creative strategy, the rustic minimalist inspired marketing assets and the website have all really strengthened our positioning in the area and customer engagement. Professional, insightful, and highly collaborative."

Max Dudley, Cheyney's

Cheyney's

Building a regenerative farming brand in a modern sustainability aesthetic

Successfully launched Cheyney's with distinctive brand positioning, achieving strong early community engagement and establishing credibility as a voice in regenerative agriculture.

A regenerative farming venture that didn't want to look like every other eco/sustainability brand

Authenticity through visual cliché makes no brand authentically distinctive

Contact

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