Edge Connect

Established market entry through strategic UX & website design

Delivered the complete digital presence for Edge Connect's company launch - UX strategy, website design, and digital brand foundation positioning them clearly in a crowded infrastructure market.

Client

Edge Connect

Role

Lead UX

Services

UX Strategy

Website Design

Product Thinking

Industry

Financial Technology

Duration

Full project launch cycle

Client

Edge Connect is Java-based connectivity infrastructure for financial trading systems, founded by engineers from JPMorgan, Citibank, and BBVA. In an industry where up to 75% of engineering effort goes to integration and change management, they needed to stand apart from established players claiming identical benefits.

Challenge

Design and build the website for their company launch. Create a digital presence that communicates highly technical capabilities to developer audiences while establishing credibility as a new market entrant - essentially building their digital brand from the ground up.

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Client

Edge Connect is Java-based connectivity infrastructure for financial trading systems, founded by engineers from JPMorgan, Citibank, and BBVA. In an industry where up to 75% of engineering effort goes to integration and change management, they needed to stand apart from established players claiming identical benefits.

Challenge

Design and build the website for their company launch. Create a digital presence that communicates highly technical capabilities to developer audiences while establishing credibility as a new market entrant - essentially building their digital brand from the ground up.

Read more

Client

Edge Connect is Java-based connectivity infrastructure for financial trading systems, founded by engineers from JPMorgan, Citibank, and BBVA. In an industry where up to 75% of engineering effort goes to integration and change management, they needed to stand apart from established players claiming identical benefits.

Challenge

Design and build the website for their company launch. Create a digital presence that communicates highly technical capabilities to developer audiences while establishing credibility as a new market entrant - essentially building their digital brand from the ground up.

Read more